Our story

About HooBox

HooBox exists to make Indiana flavor impossible to keep secret. We bring together small-batch snacks, local makers, collectible surprises, and a little Midwest mischief in limited monthly drops.

More Than a Snack Box

Every release starts with a wildly specific theme and one over-the-top centerpiece. Then we fill the box with Indiana-made food and goods, number the run, and add a QR challenge designed to turn the unboxing into an event.

Our Promise

We are building HooBox Indiana-first: seeking out Hoosier producers, treating every release as genuinely limited, and making every box fun enough to open on camera.

You Got Dropped

Scan the code inside your box to unlock the month’s challenge. Film your attempt, share it with #HoosierDrop, and help show the world what Indiana makes.